Mattel #UNOCHALLENGE
CLIENT
Mattel is one of the world’s greatest brands in the toys industry. Its most popular products are Barbie, Hot Wheels, Fisher-Price, Uno and many others.
BRIEF
6 brands, 11 countries:
Social media management.
Influencer marketing.
Defining strategies for the launch of new products, boosting awareness and increasing the performance of ads campaigns.
ACTIVITIES
In 2020 we promoted UNO as focus product through a fun and creative influencer marketing campaign.
Starting from the stereotypes of the most addicted UNO players, we set up a match between 4 famous Italian influencers, who were already close friends.
Thanks to their fun and irreverent approach and to the perfectly-timed publications and ads, we actively engaged fans and followers in the match, increasing awareness and bringing together a community of fans that is always ready to have fun.
MEMBER OF THE
EARLY MORNING Srl soggetta a direzione e coordinamento da parte di Shibumi SpA
P.IVA 07250610966 | REA: MI-1947009 | Capitale sociale 10.000 euro i.v.
Sede Legale Via Privata Turro, 6 – 20127 Milano (MI)