Mattel is one of the world’s greatest brands in the toys industry. Its most popular products are Barbie, Hot Wheels, Fisher-Price, Uno and many others.
6 brands, 11 countries:
Social media management.
Defining strategies for the launch of new products, boosting awareness and increasing the performance of ads campaigns.
In 2020 we promoted UNO as focus product through a fun and creative influencer marketing campaign.
Starting from the stereotypes of the most addicted UNO players, we set up a match between 4 famous Italian influencers, who were already close friends.
Thanks to their fun and irreverent approach and to the perfectly-timed publications and ads, we actively engaged fans and followers in the match, increasing awareness and bringing together a community of fans that is always ready to have fun.