Diesel is an Italian clothing brand with an international soul and it is also renowned worldwide for its ironic and unconventional advertising campaigns.
Starting from the ATL concept for the new JoggJeans “Made to Run Away”, Diesel asked us to launch the product online both in Italy and Spain.
Therefore, we involved a platform in which “running away” might be actually pretty useful: Tinder.
Creative strategy to promote JoggJeans online
Creative ideas: collaborate with Tinder to keep a fresh and unconventional TOV
Creativity and media execution