Diesel is an Italian clothing brand with an international soul and it is also renowned worldwide for its ironic and unconventional advertising campaigns.
Starting from the ATL concept for the new JoggJeans “Made to Run Away”, Diesel asked us to launch the product online both in Italy and Spain.
Therefore, we involved a platform in which “running away” might be actually pretty useful: Tinder.
Creative strategy to promote JoggJeans online
Creative ideas: collaborate with Tinder to keep a fresh and unconventional TOV
Creativity and media execution
EARLY MORNING Srl soggetta a direzione e coordinamento da parte di Shibumi SpA
P.IVA 07250610966 | REA: MI-1947009 | Capitale sociale 10.000 euro i.v.
Sede Legale Via Privata Turro, 6 – 20127 Milano (MI)
Cookie | Durata | Descrizione |
---|---|---|
cookielawinfo-checkbox-analytics | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics". |
cookielawinfo-checkbox-functional | 11 months | The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". |
cookielawinfo-checkbox-necessary | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary". |
cookielawinfo-checkbox-others | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other. |
cookielawinfo-checkbox-performance | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance". |
viewed_cookie_policy | 11 months | The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data. |