Mattel Scrabble
CLIENT
Scrabble is one of the most iconic board games by Mattel. Loved both by veterans and youngsters, Scrabble gather all generations, but it could also threaten even the strongest friendship.
BRIEF
Promote Scrabble to millennials in Spain during Christmas holidays in order to create awareness, generate interest and finally drive users to the Scrabble Amazon brand page.
ACTIVITIES
Creative strategy and video production
Media strategy
Social ads on Facebook and Instagram
MEMBER OF THE
EARLY MORNING Srl soggetta a direzione e coordinamento da parte di Shibumi S.r.l. P.IVA 12926060968 | REA: MI-1947009 | Capitale sociale 10.000 euro i.v. Sede Legale: Via Vignola 8, 20136 Milano (MI)