Guber Banca is a digital bank mainly focused on credit and SMEs services. It is specialised in the management and purchasing of non-performing credits (NPL and UTP); its core activities.
Support in defining the strategy for the launch of the new bank service called Anticipo 102.
Support in brand repositioning and logo rebranding.
Analysis and definition of the new brand positioning and logo rebranding, new tone of voice definition and brand pay off
Digital strategy and overall communication support
Management of the Facebook, LinkedIn and Twitter channels
Landing pages development and design
CEO LinkedIn profile management
Ideation and developing creative contents for social networks
Creation of SEO optimised articles to publish in Anticipo 102 magazine