Gamestop is the largest video game retailer worldwide.
The crisis of its business model has led the company to deeply change its strategies and positioning – elements which need to be mirrored in the communication.
Strengthen the new brand positioning.
Rebranding of GameStop to GameStopZing
Management of the Facebook and Instagram channels
Ad-hoc strategies to grow brand awareness and e-reputation
Corporate PR campaigns to create goodwill
Digital PR campaigns to support e-reputation and awareness
In-store events and market fairs