GameStopZing
CLIENT
Gamestop is the largest video game retailer worldwide.
The crisis of its business model has led the company to deeply change its strategies and positioning – elements which need to be mirrored in the communication.
BRIEF
Strengthen the new brand positioning.
ACTIVITIES
Rebranding of GameStop to GameStopZing
Management of the Facebook and Instagram channels
Ad-hoc strategies to grow brand awareness and e-reputation
Corporate PR campaigns to create goodwill
Digital PR campaigns to support e-reputation and awareness
In-store events and market fairs
Sell-out campaigns
MEMBER OF THE
EARLY MORNING Srl soggetta a direzione e coordinamento da parte di Shibumi S.r.l. P.IVA 12926060968 | REA: MI-1947009 | Capitale sociale 10.000 euro i.v. Sede Legale: Via Vignola 8, 20136 Milano (MI)