Founded in 1878, Citterio is one of the key player in the Italian delicatessen market. After more than 140 years of experience, the family-run business is still synonymous of quality, tradition and innovation in the cured meats production.
Promoting “UnDueTris Merenda” snack through the collaboration with Alvin and The Chipmunks, presenting it as part of a healthy and fun daily snack for kids aged 3 to 8 years old.
Influencer marketing strategy and activation
Scouting of 18 different family influencers
Media strategy and activation