Bianchi is one of the most prestigious brands for racing bikes.
Born in Milan 130 years ago, the brand mixes an artisanal approach with the most innovative research of contemporary design, promoting the tradition and the culture of biking in Italy and the world.
Our collaboration with Bianchi began with a redefinition of their online presence.
Together we set a media budget planning (programmatic and display) to reinforce their social media image, and we designed and developed their corporate website, tailoring the perfect online experience for such an historical brand.
Additionally, we improved the performance of their online Ad campaigns, re-launching Bianchi into digital through catchy copywriting, effective art direction and conversion-oriented web designing.
Finally, we supported Bianchi with a special social media campaign on the occasion of their partnership with the prestigious “Giro D’Italia”.
We are currently working on the bianchistore.com e-commerce, giving the opportunity to old and new fans to customize and buy Bianchi’s innovative bikes directly from their website.