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Tinder x Diesel

CLIENT

Diesel is an Italian clothing brand with an international soul and it is also renowned worldwide for its ironic and unconventional advertising campaigns.

BRIEF

Starting from the ATL concept for the new JoggJeans “Made to Run Away”, Diesel asked us to launch the product online both in Italy and Spain.

Therefore, we involved a platform in which “running away” might be actually pretty useful: Tinder.

ACTIVITIES

Creative strategy to promote JoggJeans online


Creative ideas: collaborate with Tinder to keep a fresh and unconventional TOV


Creativity and media execution

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