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Mattel Scrabble

CLIENT

Scrabble is one of the most iconic board games by Mattel. Loved both by veterans and youngsters, Scrabble gather all generations, but it could also threaten even the strongest friendship.

BRIEF

Promote Scrabble to millennials in Spain during Christmas holidays in order to create awareness, generate interest and finally drive users to the Scrabble Amazon brand page.

ACTIVITIES

Creative strategy and video production


Media strategy


Social ads on Facebook and Instagram

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