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Moncler

CLIENT

Moncler is an Italian luxury manufacturer maison specialised in apparel and accessories. The historic puffer jacket has been revisited in the past few years and it has become an icon – making Moncler one of the coolest brands in the fashion world.

BRIEF

Design and support of special activations during the inauguration of the Ginza flagship store.

ACTIVITIES

Development of Milky#Tags, an owned tool for the live streaming of UGC


All of the content posted during the event was live streamed on two led walls within the store


In 2015, we tested Miky#Tags during the company event Moncler Retail Worldwide, and gathered over seven hundred posts


In 2017 we designed and curated the social wall for the Moncler Fall/Winter fashion show

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