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Mattel

CLIENT

Mattel is one of the world’s greatest brands in the toys industry. Its most popular products are Barbie, Hot Wheels, Fisher-Price, Uno and many others.

BRIEF

6 brands, 11 countries:
Social media management.
Influencer marketing.
Defining strategies for the launch of new products, boosting awareness and increasing the performance of ads campaigns.

ACTIVITIES

Management and content creation, ADS planning and community management for the Emerging Markets: HR, UA, RO, IL, EE, LT, LV, BG and Mena (Middle East and North Africa: UAE, SA, QA, PS, TN, OM, MA, LB, KW, JO, EG, BH, DZ)
Brands: Barbie, Fisher-Price, Uno, Scrabble
Conversion campaigns for South African retailers.
Brands: Barbie, Fisher-Price, Thomas & Friends, Uno, Scrabble.
Management and content creation, ADS planning and community management in Italy
Brands: Barbie, Hot Wheels, Fisher-Price, Megabloks, Uno, Jurassic World

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