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Mattel Superman

CLIENT

Mattel is one of the world’s greatest brands in the toys industry. Its most popular products are Barbie, Hot Wheels, Fisher-Price, Uno and many others.

BRIEF

6 brands, 11 countries:
Social media management.
Influencer marketing.
Defining strategies for the launch of new products, boosting awareness and increasing the performance of ads campaigns.

ACTIVITIES

In collaboration with Mattel Italy, RS-Components, Panasonic and Warner Bros, La scatola dei giocattoli organized a special mission: to take Superman into space. A special spaceship, made with a capsule and a weather balloon attached, sent a Superman action figure to the edge of space. Once reached the atmosphere, Superman jumped out of the ship with the parachute to land back to Earth – safe and sound.

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