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GameStopZing

CLIENT

Gamestop is the largest video game retailer worldwide.
The crisis of its business model has led the company to deeply change its strategies and positioning – elements which need to be mirrored in the communication.

BRIEF

Strengthen the new brand positioning.

ACTIVITIES

Rebranding of GameStop to GameStopZing


Management of the Facebook and Instagram channels


Ad-hoc strategies to grow brand awareness and e-reputation


Corporate PR campaigns to create goodwill


Digital PR campaigns to support e-reputation and awareness


In-store events and market fairs


Sell-out campaigns

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