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DonnaOro

CLIENT

The brand was founded in 1996 by JDO Srl, a well-established reality in the creation of made in Italy jewellery.
DonnaOro’s ultimate goal is to create timeless jewels both elegant and suitable for all occasions.

 

BRIEF

Support in defining the new brand architecture and the related bespoke communication of each brand and sub-brand.

ACTIVITIES

Analysis and definition of JDO new brand architecture and brand bible development


Brand values, mission and manifesto definition


Marketing Strategy and overall communication support


Creative support in jewellery display development


Creative concept creation for the new campaign launch

 

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