An iconic Italian “pret-à-porter” luxury fashion brand. Its licencing division crafts high quality accessories as the sunglasses launched through our campaign.
“Frames of Life” is a short movie shot by Martin Scorsese and produced by Armani to celebrate the brand’s iconic eyewear collection.
Replicate the video experience on the website.
Increase the interest and the focus on the product.
We leveraged the visual intention of Martin Scorsese breathing life into a digital storytelling project and we created a multilingual platform that could make the “Frames of life” experience even more captivating.