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If you find yourself searching for something and want to ask the Universe for help, Google might just show it to you first. In addition to being the most profound and yet simplest search engine in the world, Google seeks out solutions that help build local communities and connect people. They’re kind of the boss of the internet.

At the request of Google, we created the first Italian Hip Hop community, along with an ambitious social media strategy that included managing artists, a social media and Digital PR campaign with a goal of 2.000.000 views on YouTube in the first month, and over 1500 pieces of user generated content in just two months.

‘Cause we rhyme tight.