Early Morning affianca Mattel Italy nella campagna di #influencermarketing incentrata su Barbie Extra, la nuova linea di dolls che invita ad essere sé stessi, promuovendo la personalità individuale. A comporre la nuova linea #BarbieExtra sono 5 fashion dolls che, attraverso outfit eccentrici super accessoriati, celebrano l’unicità personale e il perseguimento dei propri sogni, confermando il messaggio di #Barbie dal 1959. Una #challenge a colpi di stile, quella nata su IG a partire dal 22 febbraio, che ha visto Chiara Maci, Ludovica Sauer e Daniela Zuccottiaccogliere la sfida glamour lanciata da Valentina Ferragni, attraverso i loro look unici e audaci, ispirati al messaggio di Barbie Extra ed espressioni della propria personalità. La campagna, che ha raccolto oltre un milione di impression in un paio di settimane, ha coinvolto anche altre#influenceritaliane che hanno preso parte alla sfida. Progettata a supporto della campagna TV, l’attività è stata gestita a quattro mani da Mattel e Early Morning, partner in Italia da oltre otto anni. Un ringraziamento speciale ad Andrea Ziella, Roberta Suriano e Giorgia Pascucci, per averci coinvolto ancora una volta nell’EXTRAordinario percorso di Barbie!
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept All”, you consent to the use of ALL the cookies. However, you may visit "Cookie Settings" to provide a controlled consent.
This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
Cookie
Durata
Descrizione
cookielawinfo-checkbox-analytics
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional
11 months
The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy
11 months
The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.