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Diesel gave us a product to focus on – the new JoggJeans – and a concept that came from the ATL campaign: “Made to Run Away” (from bad dates).  We created an online acFvaFon in both Italy and Spain, focusing on the one plaJorm where “Jeans made to run away” could actually come in handy: Tinder. We had amazing reacFons from the target audience, resulFng in 18% engagement rate.